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MARKETING POLICY DECISIONS.
- Source :
- Journal of Marketing; Jul1976, Vol. 40 Issue 3, p114-118, 5p
- Publication Year :
- 1976
-
Abstract
- The article presents abstracts relating to subject of marketing policy decisions. They include "Factors Influencing the Extension of Bank Credit to Small Businesses," by R. D. Michman, "Issues in Designing Consumer Information Environment," by Charles Lamb, and "A World Turing Point and a Better Prospect for the Future," by Peter LaPlaca.
- Subjects :
- MARKETING
INFORMATION technology
BUSINESS finance
CREDIT
Subjects
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 40
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 25788124