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14. PLANNING AND STRATEGY.
- Source :
- Journal of Marketing; Apr1975, Vol. 39 Issue 2, p104-105, 2p
- Publication Year :
- 1975
-
Abstract
- The article presents several marketing abstracts relative to planning and strategy. They include "Evaluating HMO Policies with a Computer Simulation Model," "Making Markets: A Numbers Game," by J. Rex Douglas, published in the Summer, 1974 edition of "Marquette Business Review," and "Marketing Tactics in a Time of Shortages," by Theodore Levitt.
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 39
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 25792373