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5. Consumer Behavior.
- Source :
- Journal of Marketing; Apr1969, Vol. 33 Issue 2, p85-86, 2p
- Publication Year :
- 1969
-
Abstract
- The article presents a series of abstracts of publications in the field of consumer behavior, including "The Early Diffusion of Color Television Receivers into a Fringe Area Market," "Fashion in the Duldroms--a Time Expectancy," and "Taste, Variety, and Change—Yesterday and Today."
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 33
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 25793504