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10. International Marketing.
- Source :
- Journal of Marketing; Oct67 Part 1, Vol. 31 Issue 4, p87-90, 4p
- Publication Year :
- 1967
-
Abstract
- The article presents abstracts on international marketing. They include "Perspective on World Business," by Robert M. Worcester, "Worldwide Beauty Hints: How Clairol Markets Glamour in Any Language," by Oscar P. Arnay, and "Car Accessories in Belgium, France and the Netherlands," by William S. Peters.
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 31
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 25800929