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10. International Marketing.

Authors :
WORCESTER, ROBERT M.
MEISSNER, FRANK
ARNAY, OSCAR P.
SPENCER, ULRIC M.
PETERS, WILLIAM S.
KING, ROBERT L.
Source :
Journal of Marketing; Oct67 Part 1, Vol. 31 Issue 4, p87-90, 4p
Publication Year :
1967

Abstract

The article presents abstracts on international marketing. They include "Perspective on World Business," by Robert M. Worcester, "Worldwide Beauty Hints: How Clairol Markets Glamour in Any Language," by Oscar P. Arnay, and "Car Accessories in Belgium, France and the Netherlands," by William S. Peters.

Details

Language :
English
ISSN :
00222429
Volume :
31
Issue :
4
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
25800929