The Right Tools.

Putting the proper tools in your sales force tool kit is only the beginning of effective selling based on return on investment (ROI). This article outlines a disciplined approach to creating ROI tools, then using marketing support and a sales process to set you apart from your competition. ROI success begins with a commitment from sales and marketing management to build, promote, and develop the ROI product and then train the organization in the nuances of financial decision making. [ABSTRACT FROM AUTHOR]