Back to Search
Start Over
Consumer Magazines in Argentina: A Market to Recover.
- Source :
- Publishing Research Quarterly; Sep2007, Vol. 23 Issue 3, p194-209, 16p, 7 Charts, 4 Graphs
- Publication Year :
- 2007
-
Abstract
- The analysis of the magazines market in Argentina can be summarized in the following statement: “the paid circulation and the distribution through kiosks determine the size, structure and possibilities of the growth of the sector”. The statement is related to the characteristics observed on the national market: the circulation instability, the low advertising revenues, and the poor development of subscription sales. [ABSTRACT FROM AUTHOR]
- Subjects :
- PERIODICALS
MARKETS
BOOKSELLERS & bookselling
Subjects
Details
- Language :
- English
- ISSN :
- 10538801
- Volume :
- 23
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Publishing Research Quarterly
- Publication Type :
- Academic Journal
- Accession number :
- 27035313
- Full Text :
- https://doi.org/10.1007/s12109-007-9014-2