Developing Radical Technology for Sustainable Energy Markets: The Role of New Small Firms.

The article presents a study which examines the role of new small companies in developing radical technology for sustainable energy markets. To attain the objectives of the study, researchers investigate the development of fuel cell in the market space and compare the experience of two leading fuel cell companies. The results of the study indicate that small high technology firms have the opportunity to introduce fuel cell which is considered as a product that generate electricity from renewable resources.