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The article reports on several issues regarding the need to rationalize and standardize multitudinous business intelligence (BI) tools in the information technology (IT) industry in Great Britain. It cites that data has become fragmented in various firms due to the ad hoc way in which they have acquired BI systems. It claims that individual departments have selected products from the database of the firms to examine the data from particular applications. Accordingly, it points out that various organizations in the country have not budgeted for BI as discrete entity.