Call for papers - Marketing Theory special issue.

The article underscores the call for papers for the special issue of "Marketing Theory." It is posed that contributions to be submitted to the periodical must deal with issues which include how the role of markets and boundaries can be considered as productive of identity, which theories of identity participate in market exchange, and in what ways are individuals and organizations can be excluded from participation in exchange. Other concerns include whether a multi-billion dollar corporation can be a member of brand community on the same terms as a consumer and how do corporations co-opt other identities through product placement, sponsorship, and celebrity endorsement.