THEME OF THE SEAS: Suppliers and businesses use ships as springboards to satisfy enthusiasts' hobbies and passions.

The article features several progressive theme cruisers and cites their strategies on how they satisfy their clients' hobbies and passions. They include the annual motorcycle theme cruise called Hogs on the High Seas (www.hogsonthehighsease.com), the Baseball Greats of MSC Cruises (www.msccruises.com), and the Groove Cruise of Jason Beukema, head of Miami-based Whet Travel (www.whettravel). It states that the Hog on the High Seas conducts entertainment activities, such as topless hombre contest.