Back to Search
Start Over
Oprah gave a shove, now 'pay it forward'.
- Source :
- Editor & Publisher; May2008, Vol. 141 Issue 5, p10-12, 2p, 2 Color Photographs
- Publication Year :
- 2008
-
Abstract
- The article reports on the promotional campaign dubbed "Pay It Forward" created by Pennsylvania Newspaper Association (PNA) vice president of marketing and communications Jane Hungarter. The promotion was inspired by talk show host Oprah Winfrey. More than 70 PNA newspaper members participated in a month-long contest that produced heartwarming news stories while bolstering the papers' images and piquing reader interest.
Details
- Language :
- English
- ISSN :
- 0013094X
- Volume :
- 141
- Issue :
- 5
- Database :
- Complementary Index
- Journal :
- Editor & Publisher
- Publication Type :
- Periodical
- Accession number :
- 32185772