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MEASURING SERVICE CONVENIENCE AND ASSESSING ITS INFLUENCE ON RETAIL CUSTOMERS.
- Source :
- AMA Winter Academic Conference Proceedings; 2006, Vol. 17, p116-117, 2p
- Publication Year :
- 2006
-
Abstract
- An abstract of the paper "Measuring Service Convenience and Assessing Its Influence on Retail Customers," by Kathleen Seiders, Glenn B. Voss, Andrea L. Godfrey and Dhruv Grewal, is presented.
- Subjects :
- CONSUMERS
Subjects
Details
- Language :
- English
- ISSN :
- 10540806
- Volume :
- 17
- Database :
- Complementary Index
- Journal :
- AMA Winter Academic Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 33294799