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MEASURING SERVICE CONVENIENCE AND ASSESSING ITS INFLUENCE ON RETAIL CUSTOMERS.

Authors :
Seiders, Kathleen
Voss, Glenn B.
Godfrey, Andrea L.
Grewal, Dhruv
Source :
AMA Winter Academic Conference Proceedings; 2006, Vol. 17, p116-117, 2p
Publication Year :
2006

Abstract

An abstract of the paper "Measuring Service Convenience and Assessing Its Influence on Retail Customers," by Kathleen Seiders, Glenn B. Voss, Andrea L. Godfrey and Dhruv Grewal, is presented.

Subjects

Subjects :
CONSUMERS

Details

Language :
English
ISSN :
10540806
Volume :
17
Database :
Complementary Index
Journal :
AMA Winter Academic Conference Proceedings
Publication Type :
Conference
Accession number :
33294799