Topshop Bulks Up With Premium Program.

The article reports on the plans of the British retailer Topshop to launch a premium denim area at its Oxford Circus flagship in London, England in September 2008, to complement its existing denim collection, called Moto. That space is said to carry denim collections from designers Sass & Bide, Joe's Jeans, Dittos, My Lovely Jean, J Brand and Radcliffe. Designers with collections in the area for fall include Louise Goldin, Markus Lupfer and Todd Lynn.