Making the grade.

The article discusses things that should and should not be done when buying paper for catalogs. Among the things to consider are comparing samples from various mills, testing paper before rolling it out and being cautious when buying from a seconds house. Things that should not be done include neglecting delivery dates, assuming the same quality of paper from supplier to supplier and allowing a printer to use paper that has been exposed at the shop for more than six months. INSET: Shop around for the right partner and paper.