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STUNNING SWAT FOR CLASSIFIEDS.

Authors :
Holland, Drew
Source :
Editor & Publisher; 10/23/2000, Vol. 133 Issue 43, p29, 2/3p, 1 Color Photograph
Publication Year :
2000

Abstract

Features 'The Philadelphia Inquirer' newspaper's use of a SWAT-team campaign to promote its classified advertising section. Advertising campaign created by the in-house creative department; Boost to circulation.

Subjects

Subjects :
CLASSIFIED advertising
ADVERTISING of newspapers

Details

Language :
English
ISSN :
0013094X
Volume :
133
Issue :
43
Database :
Complementary Index
Journal :
Editor & Publisher
Publication Type :
Periodical
Accession number :
3712697

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Authors Abstract Subjects Details