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Marcom's misuse--with press, in politics.

Authors :
Donath, Bob
Source :
Marketing News; 12/04/2000, Vol. 34 Issue 25, p15-16, 2p
Publication Year :
2000

Abstract

Comments on the misuse of marketing tools by start-up companies, marketers and politicians in the U.S. Complaints of business press editors; Factors which affect investment value; Types of press abuse.

Details

Language :
English
ISSN :
00253790
Volume :
34
Issue :
25
Database :
Complementary Index
Journal :
Marketing News
Publication Type :
Periodical
Accession number :
3821320