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Marcom's misuse--with press, in politics.
- Source :
- Marketing News; 12/04/2000, Vol. 34 Issue 25, p15-16, 2p
- Publication Year :
- 2000
-
Abstract
- Comments on the misuse of marketing tools by start-up companies, marketers and politicians in the U.S. Complaints of business press editors; Factors which affect investment value; Types of press abuse.
- Subjects :
- MARKETING
PRESS
BUSINESS enterprises
JOURNALISTS
EDITORS
POLITICIANS
Subjects
Details
- Language :
- English
- ISSN :
- 00253790
- Volume :
- 34
- Issue :
- 25
- Database :
- Complementary Index
- Journal :
- Marketing News
- Publication Type :
- Periodical
- Accession number :
- 3821320