How to price industrial products.

Authors :: Walker, Arleigh W.
Source :: Harvard Business Review; Sep/Oct67, Vol. 45 Issue 5, p125-132, 8p, 2 Charts, 4 Graphs
Publication Year :: 1967
Abstract: In the past, the author says, there has been no way to guarantee that erratic pricing will not result in losing many opportunities for winning profitable bids. He proposes employment of a price level/market share curve to help industrial products and construction company executives to bid more accurately, determine whether they should pursue a larger share of their market, and minimize profits lost through inexact pricing. [ABSTRACT FROM AUTHOR]