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Testing 1-2-3: Experimental Design With Applications in Marketing and Service Operations.

Authors :
Olive, David J.
Source :
Technometrics; May2009, Vol. 51 Issue 2, p221-222, 2p
Publication Year :
2009

Abstract

The article reviews the book "Testing 1-2-3: Experimental Design With Applications in Marketing and Service Operations," by Johannes Ledolter and Arthur J. Swersey.

Details

Language :
English
ISSN :
00401706
Volume :
51
Issue :
2
Database :
Complementary Index
Journal :
Technometrics
Publication Type :
Review
Accession number :
39666061