Chapter 6: Pro-poor enterprises and the base-of-the-pyramid concept: Learning from natural plant product ventures in South Africa.

Chapter 6 of the book "Sustainability Challenges and Solutions at the Base of the Pyramid: Business, Technology and the Poor," edited by Prabhu Kandachar and Minna Halme is presented. It explores the factors that impact on the success of natural plant product ventures in South Africa. It discusses the trends and challenges of pro-poor ventures and relate it to the base of the pyramid (BoP) concepts. It examines how corporate involvement at the BoP impact such venture on a sustainable basis.