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Paper weight: How Low can you go?

Authors :
WALSH, DANIEL T.
Source :
Multichannel Merchant (Penton Media, Inc.); Jun2009, Vol. 5 Issue 6, p13-14, 2p
Publication Year :
2009

Abstract

The article focuses on the issue of lower-weight catalog paper. It explores the advantages, including cost reductions, environmental impact and reduction of carbon footprint. It also presents disadvantages of lower paper grades on concerns, such as the flimsy factor and the opacity question and suggests paper grades called bulking grades to solve these concerns. INSET: THE GREEN FACTOR.

Details

Language :
English
ISSN :
15548961
Volume :
5
Issue :
6
Database :
Complementary Index
Journal :
Multichannel Merchant (Penton Media, Inc.)
Publication Type :
Periodical
Accession number :
41564584