KATZENBERG: A FRONT-ROW SEAT AT THE MOVIES.

An interview with Dream Works Animation Chief Executive Officer (CEO) Jeffrey Katzenberg is presented. Katzenberg says that the motion picture industry has adjusted well to frequent changes in media platforms and notes that it will have to adjust to the transformation from hard goods to digital goods. Katzenberg opines that while the motion picture industry's spending on large productions and marketing is enormous, his company tries to be strategic with respect to funding.