A FRESH APPROACH TO THE MBA.

The article focuses on the new approach forwarded in structuring the degree of Master of Business Administration (MBA). MBA is regarded as the principal post graduation qualification in business. Although the existing structure had served the MBA well over a period of many years and had generally elicited favorable comment from participants and sponsoring organizations, it was nevertheless felt that a number of issues had to be addressed in designing the MBA to meet the needs of managers in the future. Central features of the new approach involve providing credit based structure to provide both flexibility and an orderly approach to the development of the curriculum. A credit is defined as approximately 12-class contact hours or its equivalent. A radical new feature is that MBA credits can be generated through participation in certain post-experience courses that may be organized through the business school or in-house courses organized by companies as part of their management development activities.