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INTERNATIONAL MARKETING AND PURCHASING OF INDUSTRIAL GOODS (BOOK REVIEW).
- Source :
- Journal of the Academy of Marketing Science; Fall86, Vol. 14 Issue 3, p70, 2p
- Publication Year :
- 1986
-
Abstract
- Reviews the book `International Marketing and Purchasing of Industrial Goods: An Interaction Approach,' edited by Hakan Hakansson.
- Subjects :
- EXPORT marketing
NONFICTION
Subjects
Details
- Language :
- English
- ISSN :
- 00920703
- Volume :
- 14
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Journal of the Academy of Marketing Science
- Publication Type :
- Review
- Accession number :
- 4641606
- Full Text :
- https://doi.org/10.1177/009207038601400316