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Models of Consumer Behavior: The State of the Art.
- Source :
- Journal of the Academy of Marketing Science; Summer81, Vol. 9 Issue 3, p300, 17p
- Publication Year :
- 1981
-
Abstract
- Evaluates the state of the art in understanding consumer behavior. Criteria for the evaluation of consumer behavior assessment models; Objectives of consumer behavior assessment models; Problems associated with the models developed.
- Subjects :
- CONSUMER behavior
MARKET surveys
METHODOLOGY
Subjects
Details
- Language :
- English
- ISSN :
- 00920703
- Volume :
- 9
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Journal of the Academy of Marketing Science
- Publication Type :
- Academic Journal
- Accession number :
- 4641884
- Full Text :
- https://doi.org/10.1007/BF02721990