Informal Group Influence among Situationally/Dispositionally-Oriented Consumers.

MLA

Becherer, Richard C., et al. “Informal Group Influence among Situationally/Dispositionally-Oriented Consumers.” Journal of the Academy of Marketing Science, vol. 10, no. 3, Summer 1982, p. 269. EBSCOhost, https://doi.org/10.1007/BF02729967.

APA

Becherer, R. C., Morgan, F. W., & Richard, L. M. (1982). Informal Group Influence among Situationally/Dispositionally-Oriented Consumers. Journal of the Academy of Marketing Science, 10(3), 269. https://doi.org/10.1007/BF02729967

Chicago

Becherer, Richard C., Fred W. Morgan, and Lawrence M. Richard. 1982. “Informal Group Influence among Situationally/Dispositionally-Oriented Consumers.” Journal of the Academy of Marketing Science 10 (3): 269. doi:10.1007/BF02729967.