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New Areas of Marketing Opportunity.

Source :
Journal of the Academy of Marketing Science; Spring73, Vol. 1 Issue 1, p25, 9p, 1 Graph
Publication Year :
1973

Abstract

Examines growth opportunities for business in the United States. Demographic shifts which will affect consumer oriented goods and service industries; Effect of technological changes on competition in the business and industrial sectors; Effect of shifts in government spending.

Details

Language :
English
ISSN :
00920703
Volume :
1
Issue :
1
Database :
Complementary Index
Journal :
Journal of the Academy of Marketing Science
Publication Type :
Academic Journal
Accession number :
4644093
Full Text :
https://doi.org/10.1007/BF02729312