Advertising Education Is Alive and Well!

Advertising education is healthy. The graduates of advertising programs throughout the country are well prepared to move rapidly and effectively into the advertising business, especially with agencies. The long-time controversy over the educational issue of "theory and philosophy vs trade school approach" is dead. There is room for both in today's educational process. Advertising agencies and educators alike have specific responsibilities and obligations to advertising education. In particular, agencies must give more active support of all kinds to educators. Educators must constantly re-evaluate their curricula while at the same time seeking personal self-renewal and reorientation. [ABSTRACT FROM AUTHOR]