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Two-factor Theory and Consumer Satisfaction: Replication and Extension.
- Source :
- Journal of Consumer Research; Jun81, Vol. 8 Issue 1, p97-102, 6p, 4 Charts
- Publication Year :
- 1981
-
Abstract
- A replication of Swan and Combs' (1976) study of satisfaction with clothing, using a larger and more heterogeneous sample, is reported. Results show only mixed support for the two-factor notion advanced in the original article. Implications are illustrated using the concept of product value. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00935301
- Volume :
- 8
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Consumer Research
- Publication Type :
- Academic Journal
- Accession number :
- 4668698
- Full Text :
- https://doi.org/10.1086/208845