The extent of use of relationship marketing in the UK FM sector.

The article presents the findings of a research conducted on examining the extent to which the relationship marketing (RM) in the Great Britain's facilities management (FM) sector is used. The study reviews the fundamental principles of RM, and its benefits for the FM sector. It investigates whether the FM sector in Britain is aware of the RM theory, and is implementing this theory in its day-to-day practices. It concludes that the FM industry is using many RM strategies, however, the industry does not classify its customers at present, in order to deliver more targeted services.