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Sony Electronics Launches Line of 3-D Televisions.

Authors :
Allen, Mike
Source :
San Diego Business Journal; 2/22/2010, Vol. 31 Issue 8, p3-14, 2p
Publication Year :
2010

Abstract

The article reports on the launch of extended line of 3-D products by Sony Electronics Inc. along with integrated marketing campaign. Mike Fasulo, chief marketing officer of Sony, notes his disbelief on the potential of 2010 as a year of gangbuster sales of 3-D models but a year for great education. A select group of employees is trained by Sony in the technology who will be deployed to Sony Style stores and larger retail chains to demonstrate 3-D technology to consumers.

Details

Language :
English
ISSN :
87506890
Volume :
31
Issue :
8
Database :
Complementary Index
Journal :
San Diego Business Journal
Publication Type :
News
Accession number :
48408550