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Qualitative Analyse von Online Communities für Neuproduktentscheidungen.

Authors :
Sinkovics, Rudolf
Penz, Elfriede
Molina Castillo, Francisco
Source :
Der Markt; May2009, Vol. 48 Issue 1/2, p61-72, 12p
Publication Year :
2009

Abstract

<i>Copyright of Der Markt is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
German
ISSN :
00253863
Volume :
48
Issue :
1/2
Database :
Complementary Index
Journal :
Der Markt
Publication Type :
Periodical
Accession number :
49533893
Full Text :
https://doi.org/10.1007/s12642-009-0004-0