An Exposition of Empirical Research into Marketing Planning.

MLA

Greenley, Gordon E. “An Exposition of Empirical Research into Marketing Planning.” Journal of Marketing Management, vol. 3, no. 1, Summer 1987, pp. 83–102. EBSCOhost, https://doi.org/10.1080/0267257X.1987.9964030.

APA

Greenley, G. E. (1987). An Exposition of Empirical Research into Marketing Planning. Journal of Marketing Management, 3(1), 83–102. https://doi.org/10.1080/0267257X.1987.9964030

Chicago

Greenley, Gordon E. 1987. “An Exposition of Empirical Research into Marketing Planning.” Journal of Marketing Management 3 (1): 83–102. doi:10.1080/0267257X.1987.9964030.