CHANGING SOCIAL VALUES AND THEIR IMPACT ON FUTURE MANAGEMENT ORGANIZATION AND PICTURE: REPLY BY FRED MASSARIK.

The article presents a rejoinder by the author of the article "Changing Social Values and Their Impact of Future Management Organization and Practice," which was critiqued by Harold Lazarus. The author agrees with Lazarus' five criteria of evaluation and that the propositions in the paper may be relevant for both management scholars and managers. The author defends his paper by stating that values are fundamental, and that personal attitudes cannot be easily swayed because they are usually deeply rooted in an individual. The author defends his choice of an automotive executive as an example of shifting managerial values and states that he values Lazarus' opinion.