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Shelf Space Allocation and Profit Maximization in Mass Retailing.

Authors :
Curhan, Ronald C.
Source :
Journal of Marketing; Jul1973, Vol. 37 Issue 3, p54-60, 7p
Publication Year :
1973

Abstract

Conceptual models and empirical studies of the relationship of shelf space allocation to unit sales are reviewed in this article. This knowledge is organized to support specific recommendations for the practical management of shelf space for profit maximization. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
PROFITABILITY
PROFIT maximization
DEPARTMENT stores
RETAIL industry research
PRODUCT placement
PRODUCT management research
DECISION making in marketing
EMPIRICAL research

Details

Language :
English
ISSN :
00222429
Volume :
37
Issue :
3
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
4996087
Full Text :
https://doi.org/10.1177/002224297303700308
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