Interactive Marketing Models.

The article reports on the development of interactive marketing models than can be used for decision making. The author focuses on identifying the reasons why interactive models supported by computer systems are practical during the 1970s. Costs related to the instillation and use of interactive computer models, including the cost of interface equipment, telephone line use, and software, are discussed as disadvantage to the system. Strategic marketing models utilized by the Coca-Cola Company are also mentioned.