MARKET STRUCTURE ANALYSIS: HIERARCHICAL CLUSTERING OF PRODUCTS BASED ON SUBSTITUTION-IN-USE.

MLA

Srivastava, Rajendra K., et al. “Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-In-Use.” Journal of Marketing, vol. 45, no. 3, Summer 1981, pp. 38–48. EBSCOhost, https://doi.org/10.1177/002224298104500303.

APA

Srivastava, R. K., Leone, R. P., & Shocker, A. D. (1981). Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-In-Use. Journal of Marketing, 45(3), 38–48. https://doi.org/10.1177/002224298104500303

Chicago

Srivastava, Rajendra K., Robert P. Leone, and Allan D. Shocker. 1981. “Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-In-Use.” Journal of Marketing 45 (3): 38–48. doi:10.1177/002224298104500303.