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Some Observations on Marketing Research in Top Management Decision Making.
- Source :
- Journal of Marketing; Oct1969, Vol. 33 Issue 4, p10-15, 6p, 1 Black and White Photograph, 3 Diagrams, 1 Chart
- Publication Year :
- 1969
-
Abstract
- The author's comments on the role of marketing research in top management decisions are based on his association with six companies (and continuing contact with many more) spanning manufacturing, consulting, and advertising. Some of these observations on the diverse marketing research-top management interface in decision making were presented to the Chicago Chapter of the American Marketing Association. The Chapter conferred a Merit Award on the earlier presentation during its 1968 competition for papers advancing the science of marketing. [ABSTRACT FROM AUTHOR]
- Subjects :
- MARKETING research
INDUSTRIAL management research
DECISION making
MANAGEMENT
STRATEGIC planning
INDUSTRIAL organization research
DECISION making in marketing
INFORMATION resources management
INTERORGANIZATIONAL relations
CORPORATE culture
ORGANIZATIONAL structure
GROUP decision making
PSYCHOLOGY
Subjects
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 33
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 4997625
- Full Text :
- https://doi.org/10.2307/1248667