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DEVELOPING INTERNATIONAL ADVERTISING STRATEGY.
- Source :
- Journal of Marketing; Fall80, Vol. 44 Issue 4, p73-79, 7p, 2 Diagrams, 4 Charts, 1 Graph
- Publication Year :
- 1980
-
Abstract
- Promotion strategies for a major car company are developed for different international market segments by comparing consumer preferences measured by tradeoff analysis with their perceptions of new and existing products. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 44
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 4997993
- Full Text :
- https://doi.org/10.1177/002224298004400411