Consumer Self-Concept, Symbolism and Marketing Behavior: A Theoretical Approach.

Authors :: Grubb, Edward L.
Grathwohl, Harrison L.
Source :: Journal of Marketing; Oct67 Part 1, Vol. 31 Issue 4, p22-27, 6p, 2 Black and White Photographs, 1 Diagram
Publication Year :: 1967
Abstract: What is the relationship between the psychological characteristics of a consumer and his purchase behavior? In this paper the authors briefly review pertinent research and lay theoretical foundations for a model of consumer behavior based upon an individual's self-concept and the symbolic value of the goods he buys. [ABSTRACT FROM AUTHOR]

Subjects :: CONSUMER behavior
PURCHASING
CONSUMER psychology
SELF-interest
MARKETING research
CONSUMER goods
CONSUMPTION (Economics) & psychology
PERSONALITY & motivation
FASHION & psychology
SOCIAL values
PSYCHOLOGY

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