The Reincarnation of Barter Trade as a Marketing Tool.

The article reports on a surge in the popularity and application of the bartering method in the field of marketing. The author focuses on cultural, economic, and political factors that favor the trading method on an international basis. He also examines challenges associated with implementing the method. A series of barter transactions are examined for the benefit of American business executives and managers. It is suggested that the prevalence of the bartering method in developing nations as well as worldwide inflation are reasons Western businessmen should study the technique.