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Interviewer Bias Revisited.

Authors :
Boyd Jr., Harper W.
Westfall, Ralph
Source :
Journal of Marketing Research (JMR); Feb1965, Vol. 2 Issue 1, p58-63, 6p
Publication Year :
1965

Abstract

Ten years ago the authors surveyed the problem of interviewer bias and concluded that it was one of the major sources of error in survey research. A recent survey of the subject confirms the continued existence of the problem. Some significant gains have been achieved in dealing with interviewer bias during the intervening decade, but the same problems still exist to a major degree and relatively little is being done to solve them. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
00222437
Volume :
2
Issue :
1
Database :
Complementary Index
Journal :
Journal of Marketing Research (JMR)
Publication Type :
Academic Journal
Accession number :
5003544
Full Text :
https://doi.org/10.1177/002224376500200109