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Interviewer Bias Revisited.
- Source :
- Journal of Marketing Research (JMR); Feb1965, Vol. 2 Issue 1, p58-63, 6p
- Publication Year :
- 1965
-
Abstract
- Ten years ago the authors surveyed the problem of interviewer bias and concluded that it was one of the major sources of error in survey research. A recent survey of the subject confirms the continued existence of the problem. Some significant gains have been achieved in dealing with interviewer bias during the intervening decade, but the same problems still exist to a major degree and relatively little is being done to solve them. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222437
- Volume :
- 2
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Research (JMR)
- Publication Type :
- Academic Journal
- Accession number :
- 5003544
- Full Text :
- https://doi.org/10.1177/002224376500200109