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Influence of Formalization on the Organizational Commitment and Work Alienation of Salespeople and Industrial Buyers.

Authors :
Michaels, Ronald E.
Cron, William L.
Dubinsky, Alan J.
Joachimsthaler, Erich A.
Source :
Journal of Marketing Research (JMR); Nov88, Vol. 25 Issue 4, p376-383, 8p, 1 Diagram, 3 Charts
Publication Year :
1988

Abstract

A model is investigated in which organizational formalization influences work alienation through role ambiguity, role conflict, and organizational commitment. Interrelationships are tested with data obtained from industrial salespeople and industrial buyers. Higher levels of formalization are found to be associated with greater organizational commitment and less work alienation. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
00222437
Volume :
25
Issue :
4
Database :
Complementary Index
Journal :
Journal of Marketing Research (JMR)
Publication Type :
Academic Journal
Accession number :
5004160
Full Text :
https://doi.org/10.2307/3172948