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Product Bias in the Central American Common Market.

Authors :
Schooler, Robert D.
Source :
Journal of Marketing Research (JMR); Nov65, Vol. 2 Issue 4, p394-397, 4p, 3 Charts
Publication Year :
1965

Abstract

This article shows that regional fears, jealousies, and animosities constitute invisible barriers to increased trade within CACM, and that the attitude toward the people of a given country is a factor in existing preconceptions regarding the products of that country. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
INTERNATIONAL economic integration
INTERNATIONAL trade
REGIONAL economic disparities
CONSUMER behavior
PRODUCT management
INTERNATIONAL economic relations
DECISION making in marketing
COMPETITION
FACTORY management

Details

Language :
English
ISSN :
00222437
Volume :
2
Issue :
4
Database :
Complementary Index
Journal :
Journal of Marketing Research (JMR)
Publication Type :
Academic Journal
Accession number :
5004698
Full Text :
https://doi.org/10.2307/3149486
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