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Marketing Intelligence for Top Management.

Authors :
Kelley, William T.
Source :
Journal of Marketing; Oct65, Vol. 29 Issue 4, p19-24, 6p, 1 Black and White Photograph, 2 Diagrams
Publication Year :
1965

Abstract

A number of large companies already have marketing intelligence departments, and others are planning to activate them. What lies behind this recent development in marketing management? What is meant by "marketing intelligence"? How does a company organize for it, and what benefits may be derived from it? Here is the rational behind this new staff function of business. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
MARKETING executives
BUSINESS enterprises
MARKETING research
INDUSTRIAL research
ORGANIZATIONAL structure
INFORMATION resources management
MARKETING management
MARKETING strategy
INTEGRATED marketing
MARKETING

Details

Language :
English
ISSN :
00222429
Volume :
29
Issue :
4
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
5012520
Full Text :
https://doi.org/10.2307/1249697
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