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The cyclical evolution of marketing channels.
- Source :
- European Journal of Marketing; 1971, Vol. 5 Issue 3, p137-144, 8p
- Publication Year :
- 1971
-
Abstract
- The author examines the process of change in marketing channels and its cyclical nature. The competitive struggle is characterized as a clash of countervailing interests. The author explores the implications of the rise of franchising for channels and the economy as a whole. [ABSTRACT FROM AUTHOR]
- Subjects :
- RETAIL franchises
MARKETING channels
RETAIL industry
MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 03090566
- Volume :
- 5
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- European Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 5118217
- Full Text :
- https://doi.org/10.1108/EUM0000000005167