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TIPS for testing paper.
- Source :
- Multichannel Merchant (Penton Media, Inc.); Jun2010, Vol. 6 Issue 5, p13-14, 2p
- Publication Year :
- 2010
-
Abstract
- The article offers suggestions for catalogers on testing what paper works best for their catalogs. One is to work closely with the printer and paper supplier to discuss about the parameters of printing the catalog. Another is to make sure to test different segments of the file including prospects. The use of slightly dingier paper for mailings when colors are darker is also advisable. INSET: THE GREEN EFFECT.
- Subjects :
- COMMERCIAL catalogs
PAPER
PRINTERS (Persons)
PRINTING
DIRECT mail advertising
Subjects
Details
- Language :
- English
- ISSN :
- 15548961
- Volume :
- 6
- Issue :
- 5
- Database :
- Complementary Index
- Journal :
- Multichannel Merchant (Penton Media, Inc.)
- Publication Type :
- Periodical
- Accession number :
- 51309771