A Playboy Grows Up.

The article reports on the status of tourism in Florida as of March 1954. It notes that the tourist make-up of the state has changed, with more people going to the area but staying for shorter periods of time and spending less than previous seasons. One of the segments of the state's tourism industry that is showing growth is the motel sector where more units equipped with air conditioning and room service are being built. It also mentions that tourism accounts for one third of Florida's economy.