2010 DELI REPORT.

The article focuses on transition of the supermarket delicatessen from venues of fresh lunchmeats into a multi-faceted meal repositories with various protein options and attractive destinations for shoppers in the U.S. It notes the prevalence of prepared foods and sandwiches aside from traditional pre-sliced and pre-packaged offerings. It states that deli operators are expanding and improving selections. It mentions a study by the Thomas Opinion Research that price is a key purchase factor.