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Benefit Segmentation.
- Source :
- Cornell Hospitality Quarterly; Nov1980, Vol. 21 Issue 3, p6-12, 7p
- Publication Year :
- 1980
-
Abstract
- Through the use of discriminant analysis, the traditional challenge to anyadvertising — "Will it sell? " - can now be answered in advance. A recent study identifiesthe attributes that should be stressed in advertising restaurants of three types [ABSTRACT FROM PUBLISHER]
Details
- Language :
- English
- ISSN :
- 19389655
- Volume :
- 21
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Cornell Hospitality Quarterly
- Publication Type :
- Academic Journal
- Accession number :
- 54917482
- Full Text :
- https://doi.org/10.1177/001088048002100303