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Guest Surveys: A Missed Opportunity.
- Source :
- Cornell Hospitality Quarterly; Nov1981, Vol. 22 Issue 3, p37-44, 8p
- Publication Year :
- 1981
-
Abstract
- Effective management depends on information. Guest surveys could offer crucial information for evaluating current policies and making management decisions, but many surveys in use today obscure as much as they reveal. This article shows how traditional surveys fail and outlines a new method for getting the facts [ABSTRACT FROM PUBLISHER]
Details
- Language :
- English
- ISSN :
- 19389655
- Volume :
- 22
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Cornell Hospitality Quarterly
- Publication Type :
- Academic Journal
- Accession number :
- 54917582
- Full Text :
- https://doi.org/10.1177/001088048102200311